psychology Emotional Brain
Next-Generation Behavioral Diagnostics & Customer Micro-Segmentation
GCP CONNECTION SETTINGS
Partial Schema Mismatch Detected dataset
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Who has both engaged more than average and spent more than average.
Who has engaged more than average but spent less than average.
Who has engaged less than average but spent more than average.
Who has both engaged and spent less than average.
Who has bought in the last 77 days (average purchase cycle).
Who has engaged but not purchased in the last 77 days (average purchase cycle).
Who has not bought or engaged from 78 to 231 days.
Who has not bought or engaged from 232 to 462 days.
Who is engaging at least 20% more than their recent average.
Who is engaging about the same as their recent average.
Who is engaging at least 20% less than their recent average.
favorite Section 1: Core Health
storefront Location Filter info Customers who are in the ELS Active Profile window are assigned to a LOCATION based on their last Booking, Placed Order or Visit. Cooling and Dormant profiles retain the last LOCATION they were assigned to.
Emotional Loyalty Score (overall score of active customer loyalty health).
The # of customers who have been actively engaging in the last 67 days.
timeline ELS Historical Trend
layers Customer Tier Filter
repeat Section 2: Driving Repeat Purchase
donut_large Lifecycle State Trend
face Engagement Type Trend
payments Section 3: Maintaining Margin
stacked_line_chart ELS Label Trend
grid_view ELS Label Matrix
dashboard_customize Section 4: Acting on individual customers (micro-segmentation)
paid ELS Label Filter
There is no ELS assigned to non-active users
dynamic_feed Momentum filter
There is no Momentum assigned for non-active users
published_with_changes Lifecycle State filter
There are no Cooling users with ELS or Momentum
There are no Dormant users with ELS or Momentum
There are no engagement facets for Cooling or Dormant customers who have not engaged in a while.
Micro-Segmented Profile Sample
| Profile ID | Current ELS Label | Previous ELS Label | Momentum Group | Lifecycle State | Receptivity | Exploration | Expression | Friction | Spend |
|---|
event_repeat Purchase Frequency Comparison
schedule Average Time Between Purchases
price_change Spend Before vs. After Joining
show_chart Membership Volume Trend
Monthly count of active registered loyalty members across all tiers over time.
alt_route Membership Tier Transitions
loyalty Loyalty Plan Tier Strategy & ELS Optimization
tune FY2027 Program Redesign| TIERS | CURRENT SETTINGS | ELS SEGMENTATION | SUGGESTED SETTINGS |
|---|---|---|---|
|
workspace_premium
Gold Tier
Existing Tier
Brand Connoisseurs (4+ pairs)
|
1,200 points (£1,200 spend)
• Point Conversion: Earn 1 pt per £1 spent
• Expiration: Points never expire
• Initial Offering: £40 discount coupon on joining
|
890 profiles (1.6%)
Highest Value
• Lifecycle: 88% Active Buyer
• ELS Sentiment: 74% Advocate (Top sentiment)
• Momentum: Upward (VIP / Omnichannel flagship)
|
1,200 points (£1,200 spend)
• Point Conversion: Earn 1.5 pts per £1 spent (VIP multiplier)
• Expiration: 24-month rolling activity expiration
• Initial Offering: Annual Factory Resoling Voucher (~£75 value)
• Free Idea: Private Trunk Show Invitations & VIP Concierge for 1880 releases
|
|
workspace_premium
Silver Tier
Existing Tier
Shoe Aficionados (2–3 pairs)
|
600 points (£600 spend)
• Point Conversion: Earn 1 pt per £1 spent
• Expiration: Points never expire
• Initial Offering: £30 discount coupon on joining
|
2,350 profiles (4.2%)
Core Loyalists
• Lifecycle: 79% Active Buyer
• ELS Sentiment: 68% Advocate / Cheerleader
• Momentum: High repeat buy; Resoling candidates
|
600 points (£600 spend)
• Point Conversion: Earn 1.0 pt per £1 spent
• Expiration: 24-month rolling activity expiration
• Initial Offering: £30 discount coupon + Free UK Express Shipping & Returns
• Free Idea: Complimentary In-Store Welt Re-Waxing & Polishing at any Loake store
|
|
military_tech
Bronze Tier
NEW • Replaces Member
Single-Pair Footwear Owners (1 pair)
|
0 points (Legacy Member Settings)
• Point Conversion: Earn 1 pt per £1 spent
• Expiration: Points never expire
• Initial Offering: Free digital registration
|
16,200 profiles (29.1%)
High Potential
• Lifecycle: 64% Active Buyer, 21% Engaged Browser
• ELS Sentiment: 80% High (42% Advocate, 38% Cheerleader)
• Momentum: High repeat intent; need attainable pair #2 goal
|
200 points (£200 spend / 1 pair)
• Point Conversion: Earn 1.0 pt per £1 spent
• Expiration: 24-month rolling activity expiration
• Initial Offering: Handcrafted Shoe Care Kit & Cedar Shoe Trees at 200 pts
• Free Idea: Exclusive access to shoe care masterclasses & seasonal previews
|
|
waving_hand
Welcome Club
NEW • Replaces Member
Pre-Purchase Registrants (0 pairs)
|
0 points (Legacy Member Settings)
• Point Conversion: Earn 1 pt per £1 spent
• Expiration: Points never expire
• Initial Offering: Free digital registration
|
28,300 profiles (50.8%)
Unconverted Registrants
• Lifecycle: 68% Engaged Browser, 32% Ghost Risk
• ELS Sentiment: 46% Cheerleader, 39% Uncommitted
• Momentum: Researching lasts & sizing; need fast conversion
|
0 points (£0 spend / Digital Signup)
• Point Conversion: 2x Welcome Points Multiplier on 1st purchase (30 days)
• Expiration: 12-month expiration if zero purchases
• Initial Offering: Free registration + Complimentary Shoe Cream (£12 value) with 1st pair
• Free Idea: Digital Northampton fitting concierge & shoe longevity onboarding series
|
Sentiment Analytics Dashboard
Sentiment indicators are currently being configured for your account. Automated customer feedback models and alignment trackers will activate here once your first review campaign is live.
Use Cases
6 Core TemplatesAI-Generated Campaign Opportunities
Creation AI Co-PilotUp to 5 dynamic campaign opportunities synthesized for your active dataset micro-segments (minimum 2,000 profiles).
Synthesizing AI Opportunities...
Evaluating live micro-segment sizes, ELS quality indicators, and behavioral affinities...
Permanent log of activated campaigns deployed to CRM/CDP and TRIFFT Loyalty. Filter by execution date or exclude campaigns if required.
| Campaign Strategy & Action | Target Micro-Segment | Other Relevant Targeting | Expected Impact | Deployed Date | Action |
|---|
No Deployed Actions
Click "Deploy" on any campaign above to move it into this persistent deployment list.
- The ELS (Emotional Loyalty Score) is a QUALITY index measuring authentic customer loyalty and behavioral engagement without relying on price discounting.
- Active Profiles are customers demonstrating qualifying engagement within the active cycle window. Inactive customers are categorized as Cooling or Dormant based on activity recency and require dedicated win-back strategies.
- Micro-Segmentation Dimensions:
1. Lifecycle States
- Active Buyers: Qualifying purchase ≤67 days.
- Engaged Browsers: Engagement without purchase ≤67 days.
- Cooling: Last activity 68-180 days.
- Dormant: Last activity 181-365 days.
2. ELS Labels- Advocate: High spend + high emotional engagement.
- Cheerleader: High engagement, moderate/low spend.
- Mercenary: High spend, low engagement (deal-driven).
- Ghost: Low spend + low engagement.
3. Momentum- Upward: Engagement accelerating vs previous baseline.
- Flat: Engagement steady with historical baseline.
- Downward: Engagement decelerating (early attrition warning).
Welcome to Emotional Brain AI Agent Ready
I am connected directly to your underlying BigQuery customer telemetry models and equipped with live Google Search Grounding.
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Applied AI Improvements 0 Active
The following learned guidelines are active for this project's sector based on user-submitted corrections.
Paste your corrected, finalized Notion task list here and explain what you changed. The Creation AI Agent will analyze your corrections to build long-term memory, ensuring future strategies naturally fit your team's workflow and design choices!